The Ultimate Guide to Effective Podcast Advertising in 2023

Podcasting Earned Media eBook

Learn how to grow your brand and audience by tapping into the incredible advertising potential of podcasts.

Podcast advertising ebook

Leverage podcasts for Advertising

In this eBook, we’ll explore the different types of podcast ads, their pros and cons, and how to create and measure a successful podcast ad campaign.

In this eBook

You’ll find tons of helpful tips like:

  • What is podcast advertising and how does it work?
  • Podcast Ad Types
  • Baked-In vs. Dynamic Ad
  • and More!


What is the benefit of podcast advertising?

Podcasting is a medium that is very niche-focused. So if you have an ad campaign targeting listeners interested in a specific topic, you will likely find success.

How much do podcast ads cost?

d costs vary based on multiple factors, such as: Ad placement: Is the ad pre-roll, mid-roll, post-roll, a host-read ad, live-endorsement? Ad delivery: Is the ad baked-in or dynamically inserted? Ad length: Is the ad 15, 30, 60 seconds or longer? To estimate how much an ad spot will cost, use this formula: *CPM x Number of Episode Downloads = Ad Spot Cost *CPM = Cost Per Mille; Mille stands for a thousand impressions. For more details, read this guide on podcast ad costs.

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If you're looking for a way to take your business or personal brand to the next level, read on!